Amy Brown is speaking to the students of the Advertising program at St. Clair College.
WHEN: Wednesday, March 21st, 2018 @ 10:00am-12:00pm
WHERE: St. Clair College Centre for the Arts – Ballroom on 2nd Floor
The Advertising program at St. Clair College is excited to announce Amy Brown as the keynote speaker in the program’s “Distinguished Speaker Series”. Steve McEachern, coordinator of the Advertising program states, “Amy Brown is a great addition to the speaker series. Her rich, funny, sarcastic and exciting approach to social media for the likes of Wendy’s will provide students with incredible insight into the industry and inspire them for their future careers”.
Amy Brown, a Columbus, Ohio native, was the manager of the Wendy’s® social media team. She and her team were responsible for industry leading social conversations on Twitter that have garnered industry acclaim and national news attention. Her progress and accomplishments have been featured on CNBC, Entrpreneur.com, Adweek, Huffington Post, Business Insider and the Wall Street Journal.
If you are involved in social media, you may recall the “Nuggs for Carter Campaign” where Carter Wilkerson tweeted at Wendy’s asking how many retweets it would take to get a year of free chicken nuggets. The resulting exchange went viral and ended up surpassing Ellen’s infamous Oscar selfie for Samsung® as the most retweeted tweet of all-time. This was one of their many social media interactions.
The Advertising program is excited to have Amy Brown speak to our program as well as other programs at St. Clair College and members of the local business community. It is rare for a company to consistently generate positive national news attention through organic social media marketing and it is our goal for Ms. Brown to share some of her experience and tips to the students.
“This is a rare opportunity for St. Clair College and the local business community” states Steve McEachern. “We have the person responsible for the most talked about social media account for the past two years speaking to our students and local businesses. I am excited to hear what she has to say and very happy that she has agreed to take part in our speaker series to share her insight with our future business leaders”.
About Amy Brown
Amy is currently employed by Postmates Inc. (San Francisco, CA) working as the Social Media Lead. Prior to this position, she worked assisting clients and agencies by developing social content and strategy, along with projects like short-term community management, social media audits, and brand voice refinement. Her work has spanned multiple industries and company sizes. She has working relationships with agencies like Verified Stategy and BLKBX Creative Group, as well as direct partnerships with clients like Twitch and JB Hi-Fi.
Amy worked at Wendy’s® from October 2012 to March 2017. She started as a Social Media Specialist and moved to the position of Social Media Manager in 2015. During her employment at Wendy’s, she:
- Managed social strategy, community management, and content creation for Wendy’s.
- Worked with local agencies and franchisees to create and deploy geotargeted Facebook ads.
- Overhauled existing social customer service workflow by linking social monitoring software with customer care center.
- Performed community management and customer service across all Wendy’s social channels
- Guided the creation of and implemented a consistent brand voice across all social channels
- Assisted with the implementation of a streamlined digital creative review and approval process between agency and internal marketing & legal teams.
Notable Accomplishments
| Cannes Bronze Cyber Lion | Cannes Silver PR Lion | The Webby Awards Honoree – Viral Marketing | Shorty Awards Winner – Online Community |
| June 2017 | June 2017 | April 2017 | April 2017 |
Listed in Amy’s LinkedIn profile, she states “The Wendy’s team received an award for the tweet exchange I authored, in which we roasted a troll so hard about momentarily forgetting the existence of refrigerators that he deleted his account. Anderson Cooper reenacted it; we dominated the news cycle for 24 hours. It was weird.”
You can also view some previous press coverage on Wendy’s and Amy Brown by accessing the links below.
- https://www.fastcompany.com/40419538/carter-got-his-wendys-nuggs-and-a-twitter-world-record
- https://www.forbes.com/sites/tomward/2017/05/09/nuggs-and-sass-inside-wendys-social-media-secret-sauce/#7bd207c72828
- https://www.agorapulse.com/blog/wendys-twitter-account
- http://www.adweek.com/brand-marketing/social-media-manager-behind-tweets-that-became-wendys-super-bowl-campaign-is-leaving-the-company
- http://www.huffingtonpost.ca/entry/wendys-hardees-twitter-war_us_58f4c745e4b0da2ff861d1bf
WOULD YOU LIKE TO ATTEND?
If you would like to attend the Amy Brown speaker event, please fill out the form below to reserve your spot. Registration details need to be submitted by Monday, March 19th at 5:00pm.