Web Analytics

View All Courses

START:
September 7, 2015
DURATION:
15 Weeks
ID:
ADV521
CREDIT:
3

INSTRUCTORS:

Scott Briscoe
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4   View map

Optimizing the ability of your website to achieve marketing objectives is one of the most important aspects of web and interactive advertising. This course examines the key concepts, skills and practices of web analytics required to drive sales, increase customer dialogue, and created added value for your business. The topics covered are those required to write the Google Analytics Individual Qualification (IQ) test .