Trans-Media Public Relations

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START:
January 4, 2016
DURATION:
15 Weeks
ID:
ADV555
CREDIT:
2

INSTRUCTORS:

Stephen McEachern
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4K4   View map

Public Relations Management is a marketer’s approach to public relations. The course examines classic and current public relations campaigns to illustrate the impact Marketing Public Relations has in the broader context of integrated marketing campaigns.