This is an advanced course, requiring the application of skills in national multimedia strategies and planning along with market, media and consumer research. A comprehensive project, which includes appropriate research and documentation along with a formal Media Plan, will be developed and presented to a pre-selected “Client” in conjunction with the ADV617 Campaigns course.
In addition, a series of assignments will be completed by each student to sharpen their skills and knowledge of the Canadian Media landscape. Student presentations on activities in the advertising media marketplace will also be developed. Advanced assignments for every major medium using vertical software will be dispersed throughout the semester.