The Psychology of Advertising

DURATION:
15 Weeks
ID:
ADV 207
CREDIT:
3

INSTRUCTORS:

Stephen McEachern
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4K4   View map

The objective of ADV207 is to offer students a balanced knowledge and understanding of consumer behavior that includes the psychological, social, and managerial implications of a decision. Discussions will include current examples that are tied into global and technology consumer behavior issues and trends, to gain a solid foundation in marketing strategy. Topics link back to marketing decision-making and strategic planning.