Social Media Marketing

View All Courses

START:
September 7, 2015
DURATION:
15 Weeks
ID:
ADV529
CREDIT:
3

INSTRUCTORS:

Scott Briscoe
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4   View map

This course provides students with an introduction to the history, theory, technology, and uses of social media. In this course students learn about the latest technologies driving purchase decisions around the world and examines the strategic use of social media platforms and discusses how social media technology has changed marketing & advertising. Students will learn detailed strategies on how to embrace such evolving platforms as Facebook, YouTube, Twitter, Instagram, Pinterest and many more. Students will learn how to integrate these tools and tactics into goal-oriented campaigns that enhance brands, create a buzz, and motivate desired behaviors.

There is an emphasis on hands-on experience. Students will analyze various digital and social media platforms and tools for developing professional profiles, creating professional content, engaging and collaborating. Students will learn how to use social media to conduct research, increase B2C communication effectiveness and efficiency, and develop strategies for integrating, evaluating and planning social media to achieve positive results.

Top Program

One of the best programs in the province!

90% Employment

90% employment rate 6 months after graduation.

Top Proffs

All professors are experts in their related fields.

In Demand

Our grads are in demand because of our reputation!

CONTACT US

Address: 201 Riverside Drive West, Windsor, ON N9A 5K4
Telephone: (519) 252-8311
Toll Free: 1-800-387-0524
Google+

TOP