This course provides students with an introduction to the history, theory, technology, and uses of social media. In this course students learn about the latest technologies driving purchase decisions around the world and examines the strategic use of social media platforms and discusses how social media technology has changed marketing & advertising. Students will learn detailed strategies on how to embrace such evolving platforms as Facebook, YouTube, Twitter, Instagram, Pinterest and many more. Students will learn how to integrate these tools and tactics into goal-oriented campaigns that enhance brands, create a buzz, and motivate desired behaviors.
There is an emphasis on hands-on experience. Students will analyze various digital and social media platforms and tools for developing professional profiles, creating professional content, engaging and collaborating. Students will learn how to use social media to conduct research, increase B2C communication effectiveness and efficiency, and develop strategies for integrating, evaluating and planning social media to achieve positive results.