Principles of Marketing 2

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START:
January 4, 2016
DURATION:
15 Weeks
ID:
ADV 311
CREDIT:
3

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4K4   View map

This course is a continuation of ADV 211. This course opens with the concept of product, including the notion of branding as a means of increasing value. This will be followed by an in-depth study of positioning. The student will then be introduced to pricing, distribution, and promotional strategies as effective ways of supporting the fundamental concept of the brand and its brand positioning strategy.