Principles of Marketing 1

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START:
September 8, 2015
DURATION:
15 Weeks
ID:
ADV211
CREDIT:
3

INSTRUCTORS:

Scott Briscoe
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4K4   View map

An introduction to the basic principles underlying contemporary marketing practices in Canada. Emphasis will be placed on the importance of key marketing concepts as the basis for advertising and promotion activity. Topics will include the concept of exchange, the marketing environment, marketing decision making and research, market selection, consumer behaviour, segmentation, targeting and an introduction to positioning.