Mobile Marketing

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START:
September 7, 2015
DURATION:
15 Weeks
ID:
ADV531
CREDIT:
3

INSTRUCTORS:

Scott Briscoe
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4   View map

Through the examination of current mobile marketing strategies and tactics, including social networking sites, Apps, and mobile web sites, students will learn to recognize the opportunities for planning and evaluating campaigns that are personal, targeted, immediate, actionable and measurable. Students will be challenged to make decisions on strategies and tactics for products, services, brands, and customers, and how to successfully integrate mobile into an existing marketing communications mix.