Media Sales

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START:
January 4, 2016
DURATION:
15 Weeks
ID:
ADV605
CREDIT:
1

INSTRUCTORS:

Stephen McEachern
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4   View map

This course introduces the student to Media Sales for traditional and digital media platforms. Students will be exposed to multi-media syndicated research for a variety of Canadian media and the use of that research in a sales process.

Emphasis will be on the formal documentation of the Key Account Plan – applying proper communication objective statements, along with the development of strategies and recommended execution for the Canadian Media landscape. Sales strategies key account planning and relationship building tools will be reinforced as part of the sales process.