Media Planning 1

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START:
January 4, 2016
DURATION:
15 Weeks
ID:
ADV422
CREDIT:
3

INSTRUCTORS:

Stephen McEachern
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4K4   View map

An intermediary course, calling for the application of previously learned knowledge. Emphasis is placed on “buying” broadcast media in Canada, and achieving proficiency in utilizing the correct combination of media vehicles to accomplish the aims of a single overall campaign strategy. Additional broadcast research will be introduced to the students. Canadian Federal and Provincial laws/restrictions for advertising as they apply to media placement, will be introduced along with an introduction of Direct Mail advertising Campaigns (costing research, lists and strategies).