Marketing Planning 2

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START:
January 4, 2016
DURATION:
15 Weeks
ID:
ADV444
CREDIT:
3

INSTRUCTORS:

Leonard Olszewski
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4K4   View map

This is an advanced course continuing the process of marketing communications planning begun in ADV 411. The focus of the course will be the identification of Key Strategic Marketing Alternatives based on the convergence of internal and external conditions, evaluation of these alternatives, the development of Marketing Goals, Objectives and Strategy, and the preparation of an Integrated Marketing Communications Plan.