IMC Campaigns 2

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START:
January 4, 2016
DURATION:
15 Weeks
ID:
ADV617
CREDIT:
4

INSTRUCTORS:

Leonard Olszewski
Professor
Stephen McEachern
Professor
Scott Briscoe
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4   View map

This course requires the advanced application of integrated skills in marketing planning, media planning and estimating, advertising design and copy principles in the preparation of a complete advertising and marketing communications campaign based on an actual case study.

Advertising and Marketing communication principles covered in all previous program courses will be applied. The campaign plans and creative will be presented to a panel of faculty judges for evaluation prior to internship.