E-Mail Marketing

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START:
January 4, 2016
DURATION:
15 Weeks
ID:
ADV433
CREDIT:
2

INSTRUCTORS:

Scott Briscoe
Professor

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4K4   View map

Through the examination of email marketing, delivery process, targeting tactics and social media integration, students will learn how to utilize email for mass and personalized marketing purposes. Students will learn to recognize market opportunities and differentiate between the various email marketing delivery mediums to deliver personal, targeted, immediate, actionable and measurable campaigns.