Consumer Research Concepts

START:
September 7, 2015
DURATION:
15 Weeks
ID:
ADV 345
CREDIT:
3

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4K4   View map

This course is designed to develop the skills required to collect and analyze consumer information, and to report results in an actionable manner. Class activities will help the student develop an understanding of the importance of consumer research to the development of effective advertising and marketing communications strategies. Students will explore the research tools and techniques needed to execute various marketing research projects through developing and executing a research study for a local business.