This course is a continuation of ADV222A – Print Media Estimating and Research Concepts. Topics in this course include Electronic media – Radio, Television and The Internet. Radio and TV will be analyzed in detail with special emphasis on their relative strengths and limitations. Accepted industry procedures for reporting cost and audience estimates, using references and formats current with industry will be covered. The need for, and proper use of syndicated broadcast measurement data will be presented, with the development of these skills increasing via practical assignments.