Agency & Account Management

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START:
January 4, 2016
DURATION:
15 Weeks
ID:
ADV608
CREDIT:
2

INSTRUCTORS:

Address

Centre for the Arts - 201 Riverside Drive West, Windsor, ON, N9A 5K4   View map

The role of the Account Group has changed dramatically over the last quarter century. This course prepares the student to respond to growing client requirements in terms of strategic and operational liaison and integrated marketing communications expertise. As preparation for management positions, the student is also exposed to the business, staffing, quality and client relationship issues facing the modern agency.