Semester Three

Broadcast Media Estimating and Research

This course is a continuation of ADV222A – Print Media Estimating and Research Concepts. Topics in this course include Electronic media – Radio, Television and The Internet. Radio and TV will be analyzed in detail with special emphasis on their relative strengths and limitations. Accepted industry procedures for reporting cost and audience estimates, using references […]

Business Presentations

Image is important in today’s business world. Every time you speak you are representing yourself and your business. If you are an effective and dynamic communicator, you will cast a favorable light on virtually all your business endeavors. This means you will be more valuable and less likely to be sacrificed if your company’s business […]

Consumer Research Concepts

This course is designed to develop the skills required to collect and analyze consumer information, and to report results in an actionable manner. Class activities will help the student develop an understanding of the importance of consumer research to the development of effective advertising and marketing communications strategies. Students will explore the research tools and […]

Copywriting for Print Media

An advanced course in advertising copy writing skills for Print Media, this course follows ADV227. Students will generate ideas and write advertising content that meets creative strategies outlined in a Creative Brief, that utilize sound, persuasive communication to the target group, supporting the strategic and communications objectives. Students will have the opportunity to practice presentation […]

Digital Design 2

This course is a continuation of the skills developed in ADV225. Students will complete more complex documentation (master pages, style sheets, colour systems.) with an emphasis on working on material that will help build individual portfolios.

Introduction to Word-Processing

This introductory course in computer applications provides you with a foundation of general computer skills in Microsoft Office Word. A significant component of the course will be the development of your ability to use online and computer assisted learning. A modular, self-directed approach will utilize computer training software to develop your skills. No prior computer […]

Marketing Planning 1

This introductory course in computer applications provides you with a foundation of general computer skills in Microsoft Office PowerPoint. A significant component of the course will be the development of your ability to use online and computer assisted learning. A modular, self-directed approach will utilize computer training software to develop your skills. No prior computer […]

Web Design 1

This introductory course will provide students with the technical knowledge and guidance to produce solid, well designed, user-friendly websites. Students will use web design software and learn how to create an interface with style sheets, hyperlinks and buttons while also learning the production process and all phases involved in a web production department.