Semester One

Introduction to Layout and Design

This introductory course applies the basic elements of design and its principles in order to problem solve hypothetical design situations. Instruction will explore the stages involved in producing strategic solutions for the advertising , marketing and communications industry. Students learn the creative process involved in creating ideas with a focus on the strong understanding of […]

Introduction to Presentation Software

This introductory course in computer applications provides you with a foundation of general computer skills in Microsoft Office PowerPoint. A significant component of the course will be the development of your ability to use online and computer assisted learning. A modular, self-directed approach will utilize computer training software to develop your skills. No prior computer […]

Introduction to Word-Processing

This introductory course in computer applications provides you with a foundation of general computer skills in Microsoft Office Word. A significant component of the course will be the development of your ability to use online and computer assisted learning. A modular, self-directed approach will utilize computer training software to develop your skills. No prior computer […]

Mass Communications in a Cultural Context

In order for individuals to function responsibly and to reach their potential personally within the context of today’s vast array of communication vehicles, they need to understand traditional and newly emerging patterns of human communication that underlie the orderly exchange of information in a society’s various structural units. This course will focus on the ability […]

Principles of Marketing 1

An introduction to the basic principles underlying contemporary marketing practices in Canada. Emphasis will be placed on the importance of key marketing concepts as the basis for advertising and promotion activity. Topics will include the concept of exchange, the marketing environment, marketing decision making and research, market selection, consumer behaviour, segmentation, targeting and an introduction […]

Segmenting Canadian Society

This course introduces the student to the profiles of different segments of the Canadian population, as defined by demographics, psychographics and lifestyles. This will provide a broader understanding of the complex cultural, social and ethnic diversity of Canada, an understanding of important and influential sub-cultures across the country, and demographic and psychographic changes, which will […]

The Business of Advertising

The Business of Advertising provides the student with an introduction to the culture and profession of Advertising as part of integrated marketing communications. Students will become acquainted with trends in the marketplace and their affect on advertising decisions, the roles of individuals within the industry, and future career directions.

The Psychology of Advertising

The objective of ADV207 is to offer students a balanced knowledge and understanding of consumer behavior that includes the psychological, social, and managerial implications of a decision. Discussions will include current examples that are tied into global and technology consumer behavior issues and trends, to gain a solid foundation in marketing strategy. Topics link back […]