Advertising Program Course Listing

Listed below is a breakdown of the various courses in the Advertising & Marketing Communications Management program. To view the details of each course, simply click the title or the course code.

SEMESTER ONE

ID Course Name Duration Start Date
ADV 207 The Psychology of Advertising 15 Weeks May 26, 2017
ADV120 The Business of Advertising 15 Weeks September 8, 2015
ADV116G Segmenting Canadian Society 15 Weeks September 8, 2015
ADV211 Principles of Marketing 1 15 Weeks September 8, 2015
ADV122G Mass Communications in a Cultural Context 15 Weeks September 8, 2015
MIC101 Introduction to Word-Processing 15 Weeks September 8, 2015
MIC102 Introduction to Presentation Software 15 Weeks September 8, 2015
ADV107 Introduction to Layout and Design 15 Weeks September 8, 2015

SEMESTER TWO

ID Course Name Duration Start Date
ADV 222A Print Media Estimating and Research 15 Weeks January 4, 2016
ADV 311 Principles of Marketing 2 15 Weeks January 4, 2016
ADV 225 Digital Design 1 15 Weeks January 4, 2016
ADV 203G Contemporary Study of Aesthetic Expression 15 Weeks January 4, 2016
ADV208 Advertising Copywriting Fundamentals 15 Weeks January 4, 2016

SEMESTER THREE

ID Course Name Duration Start Date
ADV 313 Web Design 1 15 Weeks September 7, 2015
ADV 411 Marketing Planning 1 15 Weeks September 7, 2015
MIC101 Introduction to Word-Processing 15 Weeks September 7, 2015
ADV 325 Digital Design 2 15 Weeks September 7, 2015
ADV 309 Copywriting for Print Media 15 Weeks September 7, 2015
ADV 345 Consumer Research Concepts 15 Weeks September 7, 2015
ADV 307 Business Presentations 15 Weeks September 7, 2015
ADV 322 Broadcast Media Estimating and Research 15 Weeks September 7, 2015

SEMESTER FOUR

ID Course Name Duration Start Date
ADV413 Web Design 2 15 Weeks January 4, 2016
ADV555 Trans-Media Public Relations 15 Weeks January 4, 2016
ADV437 Search Engine Optimization 15 Weeks January 4, 2016
ADV422 Media Planning 1 15 Weeks January 4, 2016
ADV444 Marketing Planning 2 15 Weeks January 4, 2016
ADV433 E-Mail Marketing 15 Weeks January 4, 2016
ADV421 Developing Internet Content 15 Weeks January 4, 2016

SEMESTER FIVE

ID Course Name Duration Start Date
ADV521 Web Analytics 15 Weeks September 7, 2015
ADV536 Trans-Media Sales Promotion & Events 15 Weeks September 7, 2015
ADV504 Trans-Media Planning 2 15 Weeks September 7, 2015
ADV532 Trans-Media Account Planning 15 Weeks September 7, 2015
ADV529 Social Media Marketing 15 Weeks September 7, 2015
ADV531 Mobile Marketing 15 Weeks September 7, 2015
ADV527 IMC Campaigns 1 15 Weeks September 7, 2015

SEMESTER SIX

ID Course Name Duration Start Date
ADV604 Trans-Media Planning 3 15 Weeks January 4, 2016
ADV605 Media Sales 15 Weeks January 4, 2016
ADV701 Internship 15 Weeks January 4, 2016
ADV617 IMC Campaigns 2 15 Weeks January 4, 2016
ADV703 How to Brand Yourself 15 Weeks January 4, 2016
ADV608 Agency & Account Management 15 Weeks January 4, 2016
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